Rage Against The X Factor

Firstly, I'd just like to apologise for us not updating this blog as regularly as we should have. In case you missed it Thunder Child wrote in a recent post of his that we're taking a break from blogging over Christmas and New Years. If you're lucky, we might be able to whip something tasty up for New Years Eve but we don't get much time off from writing so we're lapping up this newfound freedom. Expect regular content to start running sometime in the beginning of the New Year.

If you've been paying attention to the outside world, and the charts, in particular, in recent times, you will almost definitely have noticed the Rage Against The Machine VS The X Factor chart battle for the Christmas number one. I was initially going to write about it just before the winner was announced but due to other things coming up I didn't get around to it. In an unprecedented shock victory, Rage Against The Machine took home the Christmas number one with the frankly overplayed and overappreciated Killing In The Name.

When I first heard about this campaign, I was immediately skeptical, both of the intent and the reasoning behind such a campaign. Originally, I thought the idea was somewhat preposterous, primarily due to the fact that I just didn't believe a Rage track could loosen the vice-like strangehold that Simon Cowell's glorified karaoke machine had over the UK music scene. On top of this, I didn't particularly agree with the song choice, because aside from it being easily one of the most overly accentuated tracks of the entire Rage disography, there was a certain overarching sense of irony in choosing this particular track. Firstly, through the slogan "fuck you, I won't buy what you tell me" coming from a group telling visitors exactly what to buy, and secondly, through the fact that the entire point of the song is the promotion of independent thinking. Add to this the fact that Rage Against The Machine are on the same record label as industry mogul Simon Cowell and his X Factor cohorts and there is a good chance he not only has investment in the label, but possibly is a shareholder as well, and to me it seemed like a recipe for disaster; a musical statement by the stateless. Had they chosen Know Your Enemy, which in my opinion is much more lyrically befitting of such a campaign than Killing In The Name is, I would have backed it straight away without hesitation and no questions asked. They didn't, instead favouring a song we've all heard a thousand times individually. I bowed out of contributing but secretly anticipated the results.

While I have nothing against The X Factor as a whole and I'm sure it is quality entertainment for those who sit down to watch it on a Saturday night, I don't think it is really bringing anything new to the music industry. 90% of the artists featured on it make their names through covering other people's songs, which isn't necessarily a bad thing, but if there is one thing the music industry has taught me its that covers are destined to do well no matter who they're done by. People love a classic song and are willing to lap it up regardless of how many times they've heard it in the past. This has been proven time and time again over the years. Remember A1's cover of Take On Me? Number one. How about Madonna's cover of American Pie? Number one. Or what about Five's shambolic rendition of We Will Rock You? Number one. To add insult to injury, how about Westlife's cover of Uptown Girl or Sam & Mark's cover of With A Little Help From My Friends? Both covers, both number ones. The list goes on and on. The simple truth is that as long as you're relatively known, if you cover a classic song, no matter how old or overplayed, you're almost destined to be number one. Record executives have been tapping into this source for years and Simon Cowell is no stranger to it. This is the reason why every single X Factor finalist releases a cover just before Christmas time. The show is strategically set up to end just as the Christmas boom begins. Everyone knows that the Christmas number one is the most lucrative and prestigious of all the number ones, and again, Simon Cowell knows it. I don't despise him for it either. Business is business.

My opinion on the Killing In The Name campaign did drastically change, however, when a certain Joe McElderry made his frankly unfounded opinions known to the world: "I wouldn't buy it. It's a nought out of ten from me. Simon Cowell wouldn't like it. They wouldn't get through to boot camp on The X Factor - they're just shouting." Firstly, just because a hard rock band wouldn't get through boot camp on The X Factor doesn't in any way hinder their creative or artistic influences. Each member of the band is known to be extremely proficient on their chosen instruments and they're one of the most commercially successful rock bands of the last two decades. Just because Simon Cowell doesn't like it doesn't mean that it's bad. Let's not forget that he is the person who brought the Teletubbies and Zig and Zag into the musical world. I honestly believe that if an unknown Paul McCartney had auditioned for The X Factor, he most definitely wouldn't have made it to the finals and may not even have made it past the first round, due in large part to him not having the look or the sound of the direction pop music has taken. With regards to the 'they're just shouting' argument, I believe that sometimes shouting is a good way to get across the point you have to make if you want people to listen to you. All my life I've been greeted with people who dismiss anything that isn't within a specific genre, claiming it to be noise or just shouting. If you don't get it, fair enough, but don't automatically come to the assumption that it has no artistic merit because you don't see the appeal in it. Is shouting not a form of expressionism? The worst part of McElderry's comments is that Killing In The Name actually doesn't involve that much shouting aside from the ending, which is actually cut off in the non-explicit version. Say what you want about Rage Against The Machine but they are still one of the few bands out there who haven't compromised and have made some very important messages - messages that more people should pay attention to. Aside from the context behind their music, Zack De La Rocha has one of the most unique voices in the business and has flow like very few others. It is clear hip hop has a huge influence on the way he sings and only an idiot would think otherwise. I'd imagine the same idiot might throw darts at a rival singers picture as an ill-fated publicity stunt but that's a debate for another day.

Another main reason I decided to throw my 30p into the mix and buy the single is due to the fact that not only would it be a huge victory for the internet but it would also make a Rage Against The Machine track of all things the last Christmas number one of an entire decade. Serious business, indeed. To me, it is one of the most interesting social experiments to take place in a very long time. Who would have thought that a random guy and his wife could almost singlehandedly command the number one spot with no financial support or backing. It is an incredible achievement in all honesty, made even better by the fact that a large portion of the proceeds are going to charity and Rage Against The Machine are doing a free UK celebratory concert - a concert I most definitely hope to attend. I was shocked at just how motivated I became over this chart battle as I usually couldn't give a damn, but what is most fascinating is that ever since Rage hit the top spot, very few people have been talking about it, proving that more than anything it was a social experiment undertaken by those supposedly real fans out there. Regardless of your reasons for picking up the single, there is no denying that history has been made and it is always something people will be looking back on in years to come. Shock victories like that don't happen very often. I still think they should have went with Know Your Enemy but at the end of the day, the lesser of two evils won. I don't know how I'd feel about the world if a Miley Cyrus cover of all things claimed the Christmas number one spot.

Rage Against The Machine - Know Your Enemy